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Shelli Long founded Innovative Fundraisers in 1990 to provide quality products, incentives, and service to Central Florida, Northeast Florida, and South Georgia.  For over 30 years, the company has partnered with the best suppliers and shippers in the industry to ensure the smoothest possible project. 


From shipping materials in a timely manner to being available for questions at all hours to coordinating product shipments when it's convenient for the group, Innovative Fundraisers, LLC is your "one-stop shop" for group fundraising, spirit gear and swag! Plus, our online ordering process means no money handling! Products can ship across the continental USA to maximize profits beyond the immediate community.


As a former teacher, Shelli is hyper-aware of the demands on teachers and volunteers, and has made it a goal to take the burden off those folks trying to make things better for our students.  

Meet Shelli

Shelli D. Long is a graduate of Florida State University with a degree in music education, specializing in conducting, voice and piano performance. She continued graduate conducting studies at the University of South Florida.


She moved to Jacksonville, FL to begin her fundraising career after teaching for a number of years. Her greatest joy is seeing the new instruments, and travel pictures, knowing that she was a part of helping to make those events and items happen by providing the products and motivational tools to teachers, coaches, students, and parents.


She is an active member of the music and theatre community in NE Florida. Both on and off the stage, she has served as actress, choreographer, costumer, props supervisor, music director and stage director as well as leading a traditional worship service at Community Presbyterian Church. She is also a member of the Jacksonville Symphony Chorus.


She is the parent to two beautiful fur babies, Tipp and Briggs, seal point Siamese that were feral and now are living their best life inside forever!



Cherrydale is a trusted and experienced fundraising company. Since 1907, it has provided innovative services to raise funds and awareness for schools and non-profits to promote acts of kindness and ignite social change.

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